After the economic crisis, the old ways are often faced with breaking the development of new economic pattern to be established, the core is the adjustment of industrial structure. In the past year, and every country in the industrial structure adjustment and upgrading as an important measure to deal with the crisis, on the clothing enterprises, industrial restructuring, capital operation, the expansion of international market share, seize the high ground will become the next main event competition.

What is the premise of industrial restructuring? Is found. CHIC2011 regain the value found, advocates find a vision, a strategy, a gesture. After the crisis of Chinese apparel industry, will continue this calm and collected and calm, objective and apparel in the world found itself in the present situation and future direction of location.

Game two found the true rival to upgrade

As the crisis, even more should pay attention to the importance of the opportunity, as in the post-crisis era, as China had just gone through before reaching the garment industry, the more pay attention to the existence of challenges.

In the economic crisis, is still occupying the most sensitive peak in the European fashion fashion big. After the popular hit, to strengthen their awareness of brands and channels, the need for core resources. Emerging markets and new target customers, the international clothing big impact has been launched without hesitation. LV, GUCCI, etc. continue to expand in the Chinese shops, discount wave swept the first-tier cities, which prove that Europe and the United States after the luxury brand market setback is the limited budget they put the highest expectations of the market - the Chinese.

Montblanc luxury brands and domestic agencies such as the dispute also shows the world leading luxury goods companies want to use in China over the past 10 years, small-scale, exploratory investment, to the rapid expansion at this stage, the independent control channels.

In the global apparel industry chain the other end, Vietnam, Thailand and other developing countries with low labor costs are becoming a new garment production and processing bases, while China is not giving up the fine processing advantages, the design, development and other high-end evolution , and the international big-name in the field of competition and marketing channels will become more intense.

Clearly, in the international big advantage of the brand and channels to further penetrate the developing countries, the domestic garment enterprises are only just realizing the value of design and brand value is not enough, found a more effective competitive strategies, found itself in the marketing channel construction with the potential to find a more appropriate cultural breakthrough as imminent.

Found that demand for the clothing needs of 1.3 billion people is the largest market

China is ushering in era of dressing segmentation, the multilevel nature of the domestic market and the difference also determines the diversity of distribution of the clothing brand. The past two years, Bosideng clothing brands such as set off a wave into overseas and spoils, the domestic call of the international famous brands and more urgent. In this regard, China Textile Industry Association Du Chau repeatedly stressed in his speech, domestic demand is the rapid development of China's Textile Industry the main driver of domestic demand will pull the backbone of China's Textile Industry Straighten.

Italy is the birth of the world famous clothing holy places, where small clusters also has a clothing brand and strong vitality. This shows that the consumption demand of consumers for brands the difference is the objective reality, especially in the Chinese market.

The current situation is, with the perfect transportation and payment systems, apparel consumption will cover the rural market. In the past frequently looked forward to a second-tier market, clothing companies, the market began to open up a new line in the 34 battleground.

Apart from the 1.3 billion people, rigid dress requirements brought about, in fact, the expansion of demand also depends on the clothing brand's creativity in finding new needs of consumers. The real from the imitation of Chinese garment enterprises and with the times, we must establish a modern, scientific, comprehensive survey system design system, strengthening the information technology, science and service-oriented attitude and the idea found in the consumer, we find that, from the market incubation stage of development of the brand to brand and create market stage.