In 1889, Henry David Lee in the United States set up a HDLEE.Mercantile Kansas City companies, production and sale of jeans. After more than a century of development, LEE denim brand jeans clothing has now become the United States, one of the three classics.
    In the establishment of the U.S. cowboy culture in the process, LEE gone for quite a long way. From the different stages of development, LEE has always been able to maintain a consistent posture of both functional and fashionable. Founder HDLEE was originally a workwear clothing manufacturer, LEE initially only workwear clothing manufacturers, major suppliers to the U.S. Midwest everyday workwear clothing of farmers and workers. The early years of the brand is still popular some of the classic products, such as the 1911 launch of the sling dungarres, as well as in the First World War to become the U.S. military uniform, long-sleeved coveralls dungarres and so on, from company's products to become the country's image.
    In 1926, LEE first to create the world's first one zipper jeans, and launched a "tailor-cut" propaganda slogan. At the time, LEE, this idea of innovative and unique, which makes it always maintained a consistent both practical and fashionable style, and jeans from the utility turned to the evolution of fashion played an influence can not be underestimated.
    After World War II, LEE Jeans, with its Wild West image of success, the market extended to the eastern United States, and gradually move toward the country. LEE shaping the image of the west is not just a fashion, but also the entire denim apparel market has played a leading role. During this period, the famous "LEE" the word big leather card beginning to emerge, and has become a classic symbol LEE.
    LEE pairs of jeans main contribution to history is to break the monopoly of men. Men's jeans market, it is successfully established, for the Women's cowboy series debut has laid a good foundation. In 1949, LEE launch of women's jeans, and then set off a wave of women dressed in jeans. In 1975, LEE brand new "Fit For Girls" Women's jeans series began production; Since 1986, the beginning, LEE company also has introduced for consumers of all ages family of brands, in order to establish a solid large jeans kingdom.
    LEE denim fine hand, the numerous fine quality. The brand has never stick in the past, has always been to create a design trend and constant innovation, thus making it the supporters are always refreshing. LEE Basic is a classic five pocket style, with fashion with different cutting; Chinos is LEE's casual twill pants, style number; LEE Gigls to meet the women's body cutting women's series, the design of new and contemporary; while the traditional Rough Rider either high quality and cater to the trend of cutting packaging, a LEE product guarantee and market status symbol.
    Today, LEE has been more than 200 countries and territories around the world selling. In 1995, the record of the centuries-old jeans king officially declared the Chinese market.